Largest Contentful Paint (LCP) and SEO in 2021

Largest Contentful Paint (LCP)

One major factor to SEO rankings is how long it takes a user to see any content rendered to the screen. Largest Contentful Paint (LCP) has become a key metric to measure when the largest content element in a viewport (user’s screen) becomes visible. It can be used to determine when the main content of the page has finished rendering on the screen.

Recommended Speeds

Photo Credit: web.dev

Why Google BELIEVES page performance matters

To provide a good user experience, sites should be seeing their Largest Contentful Paint occur within the first 2.5 seconds of the page starting to load. Google itself has provided some key data and case studies to show how load time can negatively affect your site. Mainly, longer page load times have a severe effect on bounce rates. For example:

  • If page load time increases from 1 second to 3 seconds, bounce rate increases 32%
  • If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%

How Do I Fix This?

We have found that a fundamental rebuild of most websites is needed to achieve LCP speeds under 2.5 seconds. All of our sites we build on our website platform easily get under 2.5 second LCP ratings. If you haven’t gotten a site built with us, let’s get started today!